Good article talking about how mannequins are serving a much greater purpose than simply holding clothes for sale. The VP of store development & visual planning for Neiman Marcus points out mannequins' need to project the store brand and help shoppers feel comfortable in the space. NM also uses different styles of mannequins in different environments -- realistic, human bodies in the windows and more abstract versions on the shopping floor.
And at Saks Fifth Avenue, they look at mannequins as teaching aids -- shoppers can take cues on pairing accessories with staples, get ideas for color combinations or even purchase an entire outfit right from the hapless figure's body.
I've always been a little creeped out by mannequins -- the vacant staring eyes, the artificially poised tip-toed foot, the smooth lines of an artfully placed arm -- and still wish for Andrew McCarthy to pose me just so.
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